Our Story

The story of González Byass begins in Jerez in 1835, when Manuel María González Ángel founded the winery with the dream of crafting quality wines and taking the name of Jerez out into the world. Shortly afterwards, his British partner Robert Blake Byass joined the company, giving rise to a family alliance that would shape the future of the business.

Since then, González Byass has grown generation after generation, remaining true to its roots while expanding into new regions and categories. Today, we continue to write this story with the same pioneering spirit, combining tradition and innovation to share the very best of our land with the world.


Our DNA

The story of González Byass begins in Jerez in 1835, when Manuel María González Ángel founded the winery with the dream of producing quality wines and taking the name of Jerez to the world. Shortly afterwards, his British partner Robert Blake Byass joined the company, giving rise to a family alliance that would shape the direction of the business.

Since then, González Byass has grown generation after generation, remaining true to its roots while expanding into new regions and categories. Today, we continue to write this story with the same pioneering spirit, combining tradition and innovation to bring the very best of our land to the world.


Our Pillars

At González Byass, we build our path on solid pillars that define who we are and where we are going: the family spirit that unites us, the international outlook that drives us forward, a constant pursuit of quality, innovation as a force for the future, wine tourism as a way of sharing our essence, and a commitment to sustainability as the foundation of everything we do. These values guide every decision and connect us with people, the land and time itself.

 

pilares gonzalez byass
Sellos
Family
SIX GENERATIONS. A LEGACY OF ALMOST 200 YEARS DEDICATED TO WINE AND SPIRITS.
innovation
TRADITION AND AVANT-GARDE IN PERFECT BALANCE.
Quality
AN UNWAVERING COMMITMENT TO EXCELLENCE.
Sustainability
ENVIRONMENTAL AND SOCIAL RESPONSIBILITY.
Wine Tourism
A UNIQUE EXPERIENCE AT THE HEART OF THE VINEYARDS.
International
A GLOBAL PRESENCE IN MORE THAN 100 COUNTRIES.
MISION

To produce and market high-quality wines and spirits with a global reach, offering unique experiences while preserving the essence and values of a family-owned company.

 

MISION

To produce and market high-quality wines and spirits with a global reach, offering unique experiences while preserving the essence and values of a family-owned company.

 

VISION

To be a leading family-owned group in the world of wine and spirits, recognised for its legacy, its capacity for innovation and its commitment to people and the planet.

VISION

To be a leading family-owned group in the world of wine and spirits, recognised for its legacy, its capacity for innovation and its commitment to people and the planet.

VALUES
  1. We are honest and transparent

  2. We are a family, we are a team

  3. We are driven by a deep desire to connect with people

  4. We care for the planet

  5. We love what we do

  6. We enjoy innovating and creating the future

  7. We act with agility

  8. Striving to be better is who we are — we go the extra mile

VALUES
  1. We are honest and transparent

  2. We are a family, we are a team

  3. We are driven by a deep desire to connect with people

  4. We care for the planet

  5. We love what we do

  6. We enjoy innovating and creating the future

  7. We act with agility

  8. Striving to be better is who we are — we go the extra mile