Our history

The history of González Byass began in Jerez in 1835, when Manuel María González Ángel founded the winery with the dream of crafting quality wines and taking the name of Jerez to the world. Shortly afterwards, his British partner Robert Blake Byass joined the company, creating a family alliance that would shape the course of the business.

Since then, González Byass has grown generation after generation, remaining true to its roots while expanding into new regions and categories. Today, we continue writing this story with the same pioneering spirit, combining tradition and innovation to keep bringing the very best of our land to the world.


Our DNA

The story of González Byass began in Jerez in 1835, when Manuel María González Ángel founded the winery with the dream of crafting quality wines and carrying the name of Jerez across the world. Shortly afterwards, his British partner Robert Blake Byass joined the company, forging a family alliance that would define the course of the business.

Since then, González Byass has grown generation after generation, remaining true to its roots while expanding into new regions and categories. Today, we continue writing this story with the same pioneering spirit, blending tradition and innovation to keep sharing the very best of our land with the world.


Our foundations

At González Byass, we build our path on solid pillars that define who we are and where we are heading: the family spirit that unites us, the international vision that drives us, the constant pursuit of quality, innovation as a force for the future, wine tourism as a way of sharing our essence, and sustainability as the foundation of everything we do. These values guide every decision and connect us with people, the land, and time.

Family
SIX GENERATIONS. A LEGACY OF ALMOST 200 YEARS DEDICATED TO WINE AND SPIRITS.
Innovation
TRADITION AND AVANT-GARDE IN BALANCE.
Quality
AN ABSOLUTE COMMITMENT TO EXCELLENCE
Sustainability
ENVIRONMENTAL AND SOCIAL RESPONSIBILITY.
Wine Tourism
A UNIQUE EXPERIENCE IN THE HEART OF THE VINEYARDS.
International
A GLOBAL PRESENCE IN OVER 100 COUNTRIES.
Mission

Creating and sharing high-quality wines and spirits worldwide, delivering unique experiences while staying true to the essence and values of our family heritage.

Mission

Creating and sharing high-quality wines and spirits worldwide, delivering unique experiences while staying true to the essence and values of our family heritage.

Vision

To stand as a family-owned leader in wine and spirits, celebrated for our legacy, our spirit of innovation, and our dedication to people and the planet.

Vision

To stand as a family-owned leader in wine and spirits, celebrated for our legacy, our spirit of innovation, and our dedication to people and the planet.

Values

We are honest and transparent

We are a family, we are a team

We are passionate about connecting with people

We care for the planet

We love what we do

We enjoy innovating and creating the future

We act with agility

Striving to improve is in our nature — we always go the extra mile

Values

We are honest and transparent

We are a family, we are a team

We are passionate about connecting with people

We care for the planet

We love what we do

We enjoy innovating and creating the future

We act with agility

Striving to improve is in our nature — we always go the extra mile