We’ve got an even better reason (not that you needed one!) to visit our bodega in Jerez right now. Whether you’re a first-time visitor, or simply love us so and have been waiting for a good excuse to return, this may serve as the nudge you need.⠀ ⠀ Our ‘Tio Pepe Art Room’ will be showcasing an exhibition ‘Tio Pepe, de Jerez al mundo, de un icono’, translated in English to, ‘Tio Pepe, from Jerez to the world, the story of an icon’. Up and running until the 16th of April!⠀ ⠀ You’ll be taken on a journey through the advertising history of our Tio Pepe Fino, the world’s best-selling Fino sherry. See how over time Tio Pepe has found itself immersed in the arts, sports, and music. Through preserved documents, images and paintings from our historical archives, the origins and impact of Tio Pepe and its path to holding an iconic status will be explored.⠀ ⠀ The exhibition starts with the person behind the brand, José María Ángel y Vargas, affectionately known as ‘Uncle Pepe’, or ‘Tio Pepe’ in Spanish (potential penny drop moment). ⠀ ⠀ We move on to 1934, when Luis Pérez Solero took on the direction of advertising for González Byass. He created the icon of Tío Pepe in 1935, what a guy! With his trademark guitar, hat, and jacket, our beloved Tío Pepe man was born. ⠀ ⠀ The exhibition concludes by showcasing the latest events that the Tío Pepe brand has been a part of, including the round-the-world tour aboard the Juan Sebastián Elcano.⠀ ⠀ The exhibition is open Mon – Fri from 11am to 2pm, then 530pm – 8pm. On weekends it’s open from 11am to 2pm. It will open over Easter too. ⠀ ⠀ More info in our bio! ⠀ ⠀ #gonzalezbyassuk #gonzalezbyasssherry #tiopepe #welovesherry⠀ ⠀ ⠀ ⠀

La Copa vermouth was one of the first brands we registered as a company back in 1894 (aka the same year coke was first sold in bottles!)⠀ ⠀ Because we're really good at storing things (like sherry in a solera system) we've been able to recover the original recipes and label designs and pay homage to our roots in the world of vermouth.⠀ ⠀ Pictured, especially for #vermouthday, is our La Copa Extra Seco at the fabulous @bardaskal. Produced from a selection of very dry Fino sherry and classic botanicals, it is an exceptional vermouth on its own or in a cocktail.⠀ ⠀ #gonzalezbyassuk #gonzalezbyass #lacopavermouth #vermouth #gonzalezbyasssherry

🎵 Together in Electric Dreams 🚋 We've launched a new, 100% electric train to ferry (or 'trainy?') visitors around our bodega in Jerez! Powered by an electrical charger, whose own energy comes from completely renewable sources, it's just another sustainable initiative from yours truly. #gonzalezbyassuk #gonzalezbyasssherry #sustainablewineproduction #sustainablewine #jerez

We've attempted to visually portray the sheer volume of wines available to taste at ProWein 2023 in one graphic. Producers galore, we're well worth scoping out in Hall 11, at stand 11A90, so do come by for a visit! #gonzalezbyassuk #gonzalezbyasssherry #prowein #prowein2023

Can't remember what you did last Thursday? Double-book yourself more often than you'd like to admit? Then this one is for you - the time and date challenged (as well as the super organised of course!) SAVE THE DATE! 20th of June, 2023 (aka, Lionel Richie's birthday 🎉) IET London: Savoy Place More info will be out soon - but get that noted down and if you've got any queries, drop us a message 🖊️ Do take a moment to admire our new company branding while you're at it 😎 #gonzalezbyassuk #gonzalezbyasssherry #winetasting #wineevent #winetrade #tradetasting

Something exciting is brewing for Soberano Brandy here in the UK ... 📷 - @adamlynk_photographer #watchthisspace #gonzalezbyassuk #soberanobrandy