A single calendar day is simply not enough to pay homage to the pinot noirs of our portfolio and the few pockets of the world that produce them. So, we’re using the 18th of August and the days that surround it as somewhat of a launching pad, a welcome excuse to shine some serious spotlight on these wondrously complex yet elegant wines.
We exist and work in some kind of nerdy, knowledge-based bubble at times, where a giant, and seemingly impenetrable wedge exists between us and many of those who consume our labour of love. We look for ways to celebrate our passion without boring the socks off the general population, but you know what?
Calendar awareness days are somewhat of a peculiar phenomenon. While many of course bring awareness to serious issues and causes, there’s the other end of the scale which randomly celebrates everything from almonds through to pirate accents and embracing public sleeping (Feb 28th, if you’re interested).