Nestled in the sun-drenched landscapes of Italy’s southern regions, Vanità embodies the spirit of Mediterranean elegance and authenticity. A brand of Fantini Wines, Vanità draws on vineyards across Puglia, Sicily and Abruzzo, offering wines that capture distinctive native varieties and the natural richness of their terroirs.

On the Adriatic coast in Abruzzo, Vanità highlights the Pecorino grape: bright straw yellow in the glass, with aromas of pear, apple and peach, a hint of florals and subtle minerality. Part of the wine is aged in oak to add depth while retaining fresh vitality. In Puglia, the Negroamaro and Primitivo expressions display dark fruit intensity, hints of dried herbs, bramble-berries and a warm southern temperament.

Vanità’s philosophy centres on the harmony between tradition and modernity — respecting indigenous varieties while refining winemaking techniques to craft approachable yet refined wines. Each vineyard is chosen for its exposure, soil and vine age, creating bottles that speak of history, place and vitality.

The label reflects the effortless allure of southern Italy: rich colours, sunlit horizons and a design that blends classic charm with contemporary appeal. Whether enjoyed as a vibrant aperitif, paired with seafood or grilled meats, or savoured slowly with friends, Vanità invites discovery. It tells a story that travels from the limestone-rich soils of Abruzzo, through the breezy plains of Puglia to the volcanic hills of Sicily — a timeless journey through the soul of Italian wine.