ESSENTIALS – The Chef’s Selection Wines is born in Mendoza, Argentina, one of the world’s most admired wine regions. Conceived as a modern, culinary-driven concept, Essentials elevates the art of pairing through clean, expressive wines crafted to harmonize effortlessly with food. Each label is created with a clear purpose: to enhance the dining experience by matching specific styles of cuisine with character, freshness, and precision.

The idea is simple yet innovative. A vibrant, fruit-forward Chardonnay designed to highlight seafood, sushi, and fresh dishes; a juicy, expressive Malbec built to complement grilled meats, roasts, and hearty preparations. Essentials turns wine selection into an intuitive, playful ritual, perfectly aligned with contemporary lifestyles where cooking, sharing, and experimenting with flavors is part of daily joy.

Grapes are sourced from the Uco Valley, a high-altitude region renowned for its rocky soils, pure sunlight, and marked temperature variation. These natural conditions allow the fruit to ripen slowly, developing aromatic intensity and bright natural acidity. Manual harvesting and careful vinification preserve purity and structure, resulting in wines that are fresh, balanced, and gastronomically versatile.

Inspired by classic butcher and fishmonger charts, Essentials’ visual identity bridges the kitchen and the table, making wine feel approachable, functional, and fun. It is a collection crafted for everyday enjoyment—honest, expressive wines designed to elevate simple meals and special dinners alike. Essentials doesn’t complicate wine; it celebrates flavor, pairing, and the pleasure of a shared table.