“Spain Through its Wineries” is the new wine tourism reality that offers travellers an innovative, comprehensive product meant to create a source of wealth and tourist attraction based on three pillars: sustainability (environmental, economic and social), de-seasonality and rural development. It is the first time in Spain that a series of tourism products are offered and marketed jointly to offer the possibility for visitors to get to know this country better through 31 of its most emblematic wineries in a diversity of locations.
The project results from the collaboration between the World Tourism Organization and the Leading Brands of Spain Forum, which have led this initiative to position Spain as an international point of reference in wine tourism, an objective that persuaded the Spanish State Secretariat of Tourism to also endorse the project.
“Spain Through its Wineries” is the alliance of some of the most relevant Spanish winemaking groups, such as González Byass, Barbadillo, Bodegas Familiares Matarromera, Freixenet, Osborne, Pagos del Rey (Grupo Félix Solís), Ramón Bilbao (Zamora Company), Terras Gauda and Vivanco, which, together with Innova Taxfree –honorary partner and promoter of the project– form the corporate core leading the project. These promoters have been joined by other affiliate companies that are committed to the development of inland tourism with a high added value, such as Cajamar, Hacienda Guzmán, Paradores, Gastropass and Madison.